Christopher S. Rollyson and Associates

The Executive's Guide to Web 2.0

The Executive's Guide to Web 2.0 enables transformation via social networks. Its thought leadership decodes disruption: how the shift from the Industrial Economy's products (GM) to the Knowledge Economy's relationships (LinkedIn, Facebook) elevates opportunities and threats for executives. The enterprises and governments that understand new expectations will increase their relevance and thrive. Those that don't, won't.

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• The Global Human Capital Journal is our vision about transformation drivers worldwide. It keeps CEOs, CMOs and CIOs abreast of emerging threats and opportunities and social technology's role as a disruptor. We cover CEOs, ambassadors, commerce ministers and economists and explain how disruptive market phenomena are affecting organizations worldwide. Read this to understand the context in which you're competing. It's different.
• The Social Network Roadmap is about social business strategy and execution, as we work with clients. The Roadmap itself is CSRA's methodology for advising global organizations and start-ups in applying Web 2.0 to their business processes. Our clients can adopt more aggressively because the SNR mitigates risk. The site is full of case studies and techniques for reducing the risk of using socialtech to change business.
• The Executive's Guides shows subscribers how to leverage major platforms like LinkedIn, Facebook Twitter, Blogs and Foursquare to drive or support their socialtech initiatives. Each platform's channel provides CSRA's strategic and in-the-trenches practical advice: News, CaseStudies, Posts, "Ask the Guide" and many others. Practical, unusual advice for executives to manage their careers and organizations better, using social platforms.

The CSRA logo top left points the CSRA consulting website, which offers extensive original reports and thought leadership.